LeadSquared
LeadSquared – The Experience Engine Tuned for Outcomes
LeadSquared is an enterprise customer lifecycle platform that unifies CRM, marketing automation, digital onboarding, field sales, contact center, and service workflows into one system of execution. Organizations use LeadSquared to capture demand across channels, govern processes with configurable workflows and approvals, enable KYC and document management, orchestrate partner and dealer networks, and drive measurable improvements in conversion, productivity, and compliance.
The platform serves multiple industries with deep process fit: BFSI; Healthcare; Education; Manufacturing; Real Estate; Automotive; and other sectors that require high-velocity, governed customer operations. LeadSquared offers an API-first architecture, enterprise-grade security, advanced analytics, and prebuilt integrations with core systems, enabling rapid deployment and scale.
Some of our customers across industries include LIC Housing Finance, Angel One, SBI Life Insurance, CK Birla, Tata 1MG, Bajaj, PRISM Johnson, Amity University, and Physics Wallah.
Headquartered in Bengaluru, LeadSquared serves customers across India and global markets, including the USA and the Middle East.
Our Products And Services
Lead Management System
Capture, qualify, and convert, without ever missing a lead. Capture, organize, and track every lead from all your channels—web, ads, social, offline, and partners—in one place. Automatically qualify, score, and assign leads to the right reps, ensuring no opportunity slips through the cracks. With advanced segmentation, custom fields, and real-time tracking, your teams always know which leads to prioritize and how to engage them effectively.
Sales & Marketing Automation
Your pipeline, on autopilot. Run fully automated, trigger-based campaigns that nurture leads from first interaction to conversion. Automate follow-ups, personalize communication, and track engagement across email, SMS, WhatsApp, and calls. Integrate with your ad platforms, monitor ROI in real time, and optimize campaigns without leaving LeadSquared.
Mobile CRM
Productivity in your pocket. Give your on-field teams everything they need on the go. From lead access and task updates to check-ins, route tracking, and offline data capture, the LeadSquared mobile app ensures your sales force stays productive anywhere. Managers get live performance dashboards, enabling instant decision-making and coaching.
Service CRM
Service that delights, retains, and sells. Deliver faster, smarter customer support with a unified service desk that’s fully integrated with your sales and marketing data. From ticket creation and assignment to AI-assisted responses and SLA tracking, Service CRM helps you resolve issues efficiently while improving CSAT and retention.
Call Center
Every call backed by context. Set up a cloud-based call center in days, not weeks. Give agents unified customer context, click-to-call capabilities, and intelligent call routing. Track call performance, monitor live conversations, and integrate seamlessly with your lead and service workflows for higher first-call resolution.
Loan Origination System (LOS)
Loans. Minus the wait. Digitize and automate the lending process with a fully integrated LOS. Manage applications, document collection, credit checks, and approvals in one place. Reduce processing times, ensure compliance, and deliver faster loan disbursals without sacrificing accuracy or control.
